Oct 20, 2020
|
Speak the Language of the CFO When Setting 2021 Budget
Customer Success budgeting conversations are too often centered around “driving down costs.” Instead, here’s how to show the CFO how investing in CS will increase revenue and profitability.
Oct 5, 2020
|
Use This 5-Question Rubric to Help Your Success Team Level Up
Brett Andersen (Degreed’s VP of Client Success) on the rubric that has helped his team set clear expectations and maintain a culture of high performance.
Sep 29, 2020
|
Why Customer Marketing Must Live Within Customer Success
Typeform's Head of Customer Engagement shares tactical advice on how to structure, measure, and support a Customer Marketing team.
Sep 1, 2020
|
Face It, Your Champion Strategy Is Weak. Use This Scorecard to Get it Right
The terms Buyer, Champion, and Power User often fail to capture factors like level of authority, influence, and product need. Here's how to redefine those terms to strengthen your champion coverage strategy.
Aug 24, 2020
|
"Deliver on the Trusted Partner Promise" and Other Advice for Founding a Customer Success Team
David Ginsburg draws from his experience at companies like Box, Mixpanel, UserTesting, and WorkBoard, and breaks down the four foundational aspects of an effective Customer Success team structure.
Jun 22, 2020
|
Everyone Says They Value Customer Success. These 9 Questions Verify if It’s True
This framework will help you assess how a company perceives Customer Success—and in turn, how they value their customers.
Jun 17, 2020
|
Lucidworks’ CCO on Dismantling Silos, Evolving Team Structure, and Defining a Culture Around Customer Success
Jess Jurva shares the changes she's made in the past year that help Lucidworks provide a world-class experience to a wide range of customer types.
Jun 10, 2020
|
It’s Called “Customer Success”, So Why Aren’t We Measuring if Customers Are Successful?
Despite all the maturity Customer Success has seen as a function, the one area that remains underdeveloped is how companies measure the value received by customers.
